Big. Even bigger than TV hits when you unfold the Home and Away fold-out, says John Safran. Is Not Magazine is a magazine in the form of a 1.5m x 2m bill poster. From April 9, 2005, it has been on display at 50 outdoor poster sites in inner-city Melbourne, and will soon appear at a café, bar, bookstore or laundromat near you. It’s a design challenge and a reading experiment; a paper saving device; a bastion of editorial complexity and a grey area for the discerning communal reader. It enriches public space and brings reading to life. Approach it from any angle; bend down curiously; lean in for a closer look; embark on a treasure hunt to find a story that ends in another location.
Wish I could see this. Wonderful idea!