Check out this typographic journal documenting different fonts being used on signs and ads in Zurich, Switzerland. I like the idea and hope the collection will grow over time and give us a glimpse into the clean typography one is exposed to when living in Switzerland.
Every time I go back visit, I am amazed by all the clean, subtle and elegant use of typography. The US has a far more ‘freestyle’ approach to it all. Driving down Atlantic Avenue, coming back from Switzerland, always puts a big grin on my face; The self-made signs and oversized billboards with big giant screaming typography always has a refreshing element to it.