status of US brands and teens

Politics, too, can play a role. Many teens abroad are developing a “new nationalism,” says Ms. Brown. American brands used to carry edgy cultural cachet, she says. Today, “teens around the world have become disenchanted with the mythological portrayal of American youth.” Sometimes that nationalism finds an outlet in satire and humor at America’s expense. “It’s been very easy to spoof America in the past few years,” Brown says.

Status of US brands slips globally among teens