Interesting post over at Core77 on the topic of “Brand Extension”:
Two articles popped up today that look at different aspects of extending a product line or a brand for the sake of novelty. This one from BrandChannel, looks at it from the branding perspective,
“With such a proliferation of products, it’s getting worse all the time,” says Alan Siegel, CEO and chairman of Siegel and Gale, a branding agency. “I think because there is so much noise in the marketplace, and it’s so expensive to get brand recognition, many companies are trying to cut through this noise and confusion by using brand extensions (if they make sense) rather than create totally new brands.”
while this one is a report from a market survey that shows too many product makeovers released too often annoy customers instead of encouraging them to try or buy.