I agree and wonder along with Michael: Combining Pantone, Uniqlo and Helvetica – this poster series speaks designer talk to the masses. It would be interesting to ask someone that is a fan of Uniqlo if they have a clue as to what Pantone means?
swissmiss is a design blog and studio run by Tina Roth Eisenberg, a 'swiss designer gone NYC'.
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There are probably enough people who know what it means for all those involved to make plenty of money, I wonder who buys all of those pantone mugs though?
It would be interesting if pantone became the international colour reference for all high street fashion.
Nov 12th, 2007 / 1:28 pm
Maybe because I work in the fashion industry and I am an artist, but it is hard for me to imagine that people would not know what Pantone is.
Nov 12th, 2007 / 2:16 pm
I heart Uniqlo and I think these ads are uber smart. Most of the people that I know that shop there, actually do work in some sort of design or communications background – so I think it totally makes sense that they tap into the design world in their ads. Even as a writer, I know what Pantone is. Very smart, indeed.
Nov 12th, 2007 / 2:21 pm
American Apparel has been using pantone to spec their colors from the beginning. Check out their wholesale catalogue, it’s all referenced to PMS #s.
Nov 12th, 2007 / 2:54 pm
yeah, people will know what Pantone is. However .. do they need to know really ….it might as well just be a brand/series attached to a bunch of shirts.
They should have done it with Chromo(tm)
Nov 12th, 2007 / 11:53 pm
See, I know what Pantone is, but not what Uniqlo is…
Nov 13th, 2007 / 12:57 am