Crispin Porter + Bogusky’s latest online adventure for Burger King forces viewers to contemplate the unthinkable: a world without Whoppers. In a web film and series of spots kicking to the site, whopperfreakout.com, CP+B and Smuggler director Henry-Alex Rubin captured the reactions of real Burger King customers who were denied their beloved burger. While the campaign provides entertaining answers to the question “What if there were no Whoppers?” it raises others. Were all those people really real? How did the agency and director capture those reactions? Did anyone just say “Oh, OK, I’ll have the chicken then”? Here, Rubin gives us the behind the counter perspective on the shoot.