Paula Scher Says Get Rid of ‘America’ and Ditch the “Star Spangled Banner,” But Keep the Flag

Paula_monocle

Future States,” a rebranding of the US by Paula Scher. Unfortunately, the Monocle print piece is (still) only available to subscribers, but there’s a video component, Brand America, an interview with Scher conducted by Tyler Brûlé. In it, she advocates trashing several visual icons of the USA brand, including the “America” portion of our name. Which is funny, since she designed the book on America.

(via the fabulous unbeige alissa)

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