What font says ‘Change’?

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Type designers decode the presidential candidates: What font says ‘Change’?

(via chrisglass)

6 Comments leave a comment below

  1. Besides Gotham being a beautiful face in it’s own right – the ‘CHANGE’ sign, if you’ve noticed has completely overshadowed the ‘Obama 08′ one, and rightfully so – it’s easily the most powerful message/design combination of the entire primary season.

  2. BABY TEETH. the first candidate to break that one out gets my vote. That typeface is totally the future.

  3. Nice post. I wrote a similar one a while back — you might be interested in it since we had similar insights. What’s with the candidate’s designers not understanding what an apostrophe is, by the way?

    http://www.kolbrenerusa.com/blog/index.php/2007/08/08/campaign-logos-2008/

    Thanks, Kirk

  4. Obama’s logo seems to be inspired by Pepsi, and it’s everywhere in New York:

    http://www.hossli.com/observations/2008/01/26/sings-o-the-times/

  5. I wish my instructors would give me this rebranding assignment.
    Frankly, all of these fonts need change. (Talk about “rock the vote.”)

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