anatomy of a merger: Turning Two Logos into One

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Anatomy of a Merger, by Giampietro+Smith

The version of this article that was published on 15 September 2005 by BusinessWeek.com is available here.

2 Comments leave a comment below

  1. Very interesting reading, thank you very much for this post Tina :)

  2. i love rob giampietro. he is a good friend of mine, actually, if you ever want to meet him. maybe i’ll have a party! :)

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