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	<title>Comments on: Public service ad put out by Transport for London.</title>
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	<link>http://www.swiss-miss.com/2008/04/public-service.html</link>
	<description>swissmiss is a design blog and studio run by Tina Roth Eisenberg, a &#039;swiss designer gone NYC&#039;.</description>
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		<title>By: Ben</title>
		<link>http://www.swiss-miss.com/2008/04/public-service.html#comment-6504</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Mon, 07 Apr 2008 15:24:30 +0000</pubDate>
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		<description>&lt;p&gt;This is actually ripped off from a psychology paper that was published in 1999 by a Dan Simons (&lt;a href=&quot;http://viscog.beckman.uiuc.edu/djs_lab/)&quot; rel=&quot;nofollow&quot;&gt;http://viscog.beckman.uiuc.edu/djs_lab/)&lt;/a&gt; using a man in a gorilla suit. Its been on TV many times since then and I think that Dan copyrighted this idea so the advertisers could end up in a spot of bother here... I have heard that the BBC have been sued by him at least twice for ripping off this idea without permission in documentaries. Its a great piece of work by the way!&lt;/p&gt;

&lt;p&gt;To be a bit of an anorak about this, the original idea was not Dan&#039;s but was an experiment run in the 1960s using a woman with an umbrella rather than a gorilla...&lt;/p&gt;

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		<content:encoded><![CDATA[<p>This is actually ripped off from a psychology paper that was published in 1999 by a Dan Simons (<a href="http://viscog.beckman.uiuc.edu/djs_lab/)" rel="nofollow"></a><a href="http://viscog.beckman.uiuc.edu/djs_lab/" rel="nofollow">http://viscog.beckman.uiuc.edu/djs_lab/</a>) using a man in a gorilla suit. Its been on TV many times since then and I think that Dan copyrighted this idea so the advertisers could end up in a spot of bother here&#8230; I have heard that the BBC have been sued by him at least twice for ripping off this idea without permission in documentaries. Its a great piece of work by the way!</p>
<p>To be a bit of an anorak about this, the original idea was not Dan&#8217;s but was an experiment run in the 1960s using a woman with an umbrella rather than a gorilla&#8230;</p>
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		<title>By: chris</title>
		<link>http://www.swiss-miss.com/2008/04/public-service.html#comment-6503</link>
		<dc:creator>chris</dc:creator>
		<pubDate>Mon, 07 Apr 2008 10:15:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.swiss-miss.com/2008/04/public-service.html#comment-6503</guid>
		<description>&lt;p&gt;there&#039;s been a lot of controversy over this ad.&lt;br /&gt;
it was ripped off a group of university students who uploaded their film on youtube.&lt;br /&gt;
advertising falls victim of not hiding its sources well enough. again.&lt;/p&gt;

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		<content:encoded><![CDATA[<p>there&#8217;s been a lot of controversy over this ad.<br />
it was ripped off a group of university students who uploaded their film on youtube.<br />
advertising falls victim of not hiding its sources well enough. again.</p>
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		<title>By: james</title>
		<link>http://www.swiss-miss.com/2008/04/public-service.html#comment-6502</link>
		<dc:creator>james</dc:creator>
		<pubDate>Sat, 05 Apr 2008 10:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.swiss-miss.com/2008/04/public-service.html#comment-6502</guid>
		<description>&lt;p&gt;I&#039;d seen this on a few blogs but never watched it. &lt;/p&gt;

&lt;p&gt;Very clever, and proof I suppose that wearing a hi-viz jacket on the bike is better than a bear costume.&lt;/p&gt;

&lt;p&gt;Thanks for sharing.&lt;/p&gt;

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		<content:encoded><![CDATA[<p>I&#8217;d seen this on a few blogs but never watched it. </p>
<p>Very clever, and proof I suppose that wearing a hi-viz jacket on the bike is better than a bear costume.</p>
<p>Thanks for sharing.</p>
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