Noah keeps coming up with fabulous projects. His latest: brand tags. The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. So, if you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents.

6 Comments leave a comment below

  1. For Google, the word “Search” is so big it doesn’t even fit on my monitor….and people seem to almost be angry at the mention of MySpace. Very interesting.

  2. Its funny that things as generic as ‘cafe’ are apparently as popular as ‘zionist’ haha.

  3. All I have to see is the word coffee and I am sold! So…I went and got myself a cup and sat down and read the post and I think it is brilliant! So true.

  4. If only he had made it one submission per person. Some of the results are ruined because of people submitting the inappropriate stuff over and over again