You say Tomarto….


Excerpt of JohnsonBanks latest ‘thought of the week’:

Here we are, 4 decades later, and things are a lot more complicated. In London alone you still have Müller-Brockmann devotees, but more for the ‘look’ of the Swiss style than anything else, a sort of Aesthetic Neo-Modernism rather than its more philosophical original form. Then you have another group of Closet Modernists who fall back on it in times of stress (or deadlines), dabble in ideas and might ‘play away’ from Univers and Helvetica every now and again (but only in an ironic way, you understand). There’s a whole group who wouldn’t know an ism from a schism but know a good grid when they see it – let’s call them the Gridnik Modernistas.

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