Parker is a guy with a computer and good intentions. A couple of months ago, he found out about the i’m Initiative. It’s a Microsoft program that gives to a social cause every time you use Windows Live Messenger or Windows Live Hotmail. He saw an ad that said, “The more you talk, the more we give.” So he thought, if he gets a bunch of people talking for 30 days, how much will they give?
Hmm… I have a slightly icky feeling knowing that is is sponsored by Microsoft. Marketing people are trying hard to cash in on the blogsphere, aren’t they?