Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. – Why Color Matters
swissmiss is a design blog and studio run by Tina Roth Eisenberg, a 'swiss designer gone NYC'.
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Indeed ..this is something really useful.
Oct 6th, 2008 / 10:24 am
I was just looking for something like this the other day. Thanks!
Oct 6th, 2008 / 1:15 pm
Awesome information; thanks so much for posting these references!
Oct 7th, 2008 / 1:58 am
I don’t know how true it is, but I’ve heard that seeing orange can elicit hunger in your body. A lot of different fast foods use oranges and yellows in their marketing colours.
Oct 7th, 2008 / 12:21 pm
Interesting information! My favorite colors (from when I was a child) were always orange & red (real seventies colors). Now, nearly 30 years later, my favorite brand ID’s are still in orange & red… http://coca-cola-art.com/free-coca-cola-wallpapers-music-nightlife-themes
Oct 24th, 2008 / 10:39 pm
Very informative, thanks for sharing!
Dec 12th, 2008 / 5:26 pm
Can anybody suggest me the colour for ‘ Free, Easy and Rewarding.
Apr 1st, 2009 / 1:06 am
i was looking for this important informations thanx
May 24th, 2009 / 1:23 am
it was very useful to me
Jul 13th, 2009 / 3:42 am
not what i meant!
Nov 19th, 2009 / 6:41 pm
I think what this shows is that it doesn’t matter what color your logo is.
Apr 14th, 2010 / 1:31 am
Great information, but what about the color black?
Apr 14th, 2010 / 7:06 am
And what about the white?
Apr 15th, 2010 / 2:12 am