The new brandmark (logo) is a significant improvement on the old identity. It’s clean, modern and has a strong iconic symbol.
The new identity is unique and distinctive. However, the branding of Hotbox Studios comes across as a design-led exercise, hence the ‘designery’ option and final result. Design-led work is fine for businesses developing organically on tight budgets but the results tend to be conceptually flat and the process quite generic.
What is the brand idea? An H and a B in a box? I get ‘one colon one’, despite the clever use of negative space. I don’t get any of the excitement I expect from animation. I think the solution is far too static and corporate.
Swissmiss is a design blog and studio run by Tina Roth Eisenberg. Besides swissmiss, she founded and runs CreativeMornings, TeuxDeux, Tattly and her coworking space called Studiomates.
The new brandmark (logo) is a significant improvement on the old identity. It’s clean, modern and has a strong iconic symbol.
The new identity is unique and distinctive. However, the branding of Hotbox Studios comes across as a design-led exercise, hence the ‘designery’ option and final result. Design-led work is fine for businesses developing organically on tight budgets but the results tend to be conceptually flat and the process quite generic.
What is the brand idea? An H and a B in a box? I get ‘one colon one’, despite the clever use of negative space. I don’t get any of the excitement I expect from animation. I think the solution is far too static and corporate.
It’s better but not hot.
A.
Jan 28th, 2009 / 10:02 am
I enjoyed being able to see the process behind the new mark. I can clearly see the H B.
Jan 28th, 2009 / 7:18 pm
Unsurprisingly Dache did not publish my previous post in the comments of this projects on his website. He only seems to appreciate cooing compliments.
Below is a link to more thoughts on the difference between a logo and a brandmark.
http://snipurl.com/cme8d
A.
Feb 26th, 2009 / 5:36 am