Comments on: Logo Design Process http://www.swiss-miss.com/2009/01/logo-design-process.html swissmiss is a design blog and studio run by Tina Roth Eisenberg, a 'swiss designer gone NYC'. Sun, 12 Feb 2012 23:29:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Andrew Sabatier http://www.swiss-miss.com/2009/01/logo-design-process.html#comment-14547 Andrew Sabatier Thu, 26 Feb 2009 10:36:41 +0000 http://www.swiss-miss.com/2009/01/logo-design-process.html#comment-14547 Unsurprisingly Dache did not publish my previous post in the comments of this projects on his website. He only seems to appreciate cooing compliments. Below is a link to more thoughts on the difference between a logo and a brandmark. http://snipurl.com/cme8d A. Unsurprisingly Dache did not publish my previous post in the comments of this projects on his website. He only seems to appreciate cooing compliments.

Below is a link to more thoughts on the difference between a logo and a brandmark.

http://snipurl.com/cme8d

A.

]]> By: Grant http://www.swiss-miss.com/2009/01/logo-design-process.html#comment-295 Grant Thu, 29 Jan 2009 00:18:38 +0000 http://www.swiss-miss.com/2009/01/logo-design-process.html#comment-295 <p>I enjoyed being able to see the process behind the new mark. I can clearly see the H B.</p> I enjoyed being able to see the process behind the new mark. I can clearly see the H B.

]]> By: Andrew Sabatier http://www.swiss-miss.com/2009/01/logo-design-process.html#comment-294 Andrew Sabatier Wed, 28 Jan 2009 15:02:25 +0000 http://www.swiss-miss.com/2009/01/logo-design-process.html#comment-294 <p>The new brandmark (logo) is a significant improvement on the old identity. It's clean, modern and has a strong iconic symbol.</p> <p>The new identity is unique and distinctive. However, the branding of Hotbox Studios comes across as a design-led exercise, hence the 'designery' option and final result. Design-led work is fine for businesses developing organically on tight budgets but the results tend to be conceptually flat and the process quite generic.</p> <p>What is the brand idea? An H and a B in a box? I get 'one colon one', despite the clever use of negative space. I don't get any of the excitement I expect from animation. I think the solution is far too static and corporate. </p> <p>It's better but not hot.</p> <p><br /> A.</p> The new brandmark (logo) is a significant improvement on the old identity. It’s clean, modern and has a strong iconic symbol.

The new identity is unique and distinctive. However, the branding of Hotbox Studios comes across as a design-led exercise, hence the ‘designery’ option and final result. Design-led work is fine for businesses developing organically on tight budgets but the results tend to be conceptually flat and the process quite generic.

What is the brand idea? An H and a B in a box? I get ‘one colon one’, despite the clever use of negative space. I don’t get any of the excitement I expect from animation. I think the solution is far too static and corporate.

It’s better but not hot.

A.

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