A unique gift –- clean water for 20 years.

Send a beautifully wrapped $20 bottle of water to your loved one and give one person clean water for 20 years. 100% of your donation goes to building wells. Charity: Water

(via bblinks)

6 Comments leave a comment below

  1. That’s a wonderful gift. I have a friend who has committed to raise funds and build a water project in a new location every year. She started this two years ago. Over the holidays she was able to visit the first village that she helped. You can read about it here. It’s just a reminder to me that it takes so little to help out.

  2. on the surface it seems like a good idea, but it really isn’t.

    why promote this horrible affliction called “bottled water.” If you really want to do something good, drink from a tap and donate the money to a well-building project that DOESN’T sell bottled water.

    using more products just because they’re more responsible doesn’t help. Only using less will.

  3. It would be nice if telling people to go drink a glass of water and send in $20 bucks would actually raise money for a cause, but it just doesn’t.

    Promotions like this will raise much more money for a cause then simply asking for money to build wells (even after expenses). For better of worse, it’s a time-proven truth in direct marketing/fundraising.

    Which means, this WILL provide more money to build wells for people who have no access to clean water… which sounds like a great idea to me!

  4. shortsighted ‘pragmatism’ like ellabell suggests got us into the mess we’re in. when solving problems you have to start with a normative view of the world. The only proven truth in marketing is that most marketing people can’t think themselves out of a proverbial box.

    if telling people to drink from the tap won’t work then sell re-usable water bottles, filters that take the bad-tasting chemicals out of tap water, or re-usable bags like the great Feedbag.

    more creative solutions, fewer cop-outs, and fewer water bottles!

  5. Dear Mr. Monch,

    I thought you would like to know that is about fundraising to build wells for people in third world countries who walk all day to get a bucket in what we would consider sewer water to drink. It appears that you think it’s about telling first-world citizens they shouldn’t drink tap water.

    If anything, becoming educated on this topic could all make us more thankful for our tap water, and not take it for granted or consider it dirty.

    Raising money to build wells to meet the emergent needs of our third-world brothers and sisters, by suggesting people buy and appreciate a symbolic gift instead of a not-so-proverbial bottle of wine — still seems like a pretty good idea to me.

    But, if you want to consider my point of view shortsighted, uncreative, buying into copouts and promoting waste, you certainly have the right to do so.

    In the meantime, I’ll be taking another proverbial box out to the recycle bin…

  6. This is why people like me never get involved with fundraiers. There’s always too much controversy.

    And now I’m afraid to buy gifts like this… the recipient will probably be upset that I’m supporting an organization that isn’t good enough, isn’t doing enough, or isn’t doing things right.

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