MoMA takes over Brooklyn’s Atlantic Avenue/Pacific Street subway station

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In a gift to the city’s subway riders, MoMA takes over Brooklyn’s Atlantic Avenue/Pacific Street subway station, filling the station with reproductions of over 50 works of art in the MoMA collection. 24 hours a day, 7 days a week, walk through the station to see images of works by Pablo Picasso, Vincent van Gogh, Charles Eames, Cindy Sherman, Andy Warhol, and many other great artists, filmmakers, and designers. It’s a beautiful reminder that the real MoMA is only a short ride away.

I checked it out this morning, on a press tour, and what can I say: F-A-N-T-A-S-T-I-C! It was somewhat surreal to admire these famous pieces of art in such a rushed environment. A wonderful clash of an every day life situation where we do not pay attention to our surroundings and just rush from A to B.

Make sure to download the Audio Tour before you go and explore. Open 24/7 from february 10, til March 15, 2009. (Why not for forever?) Check out the Gallery for images.

Thumbs up MoMA and HappyCorp. MoMA Atlantic/Pacific is brilliant and makes me happy!

8 Comments leave a comment below

  1. What a fab idea. Need to check it out. Thanks for the tip.

  2. Is it cynical of me to assume the idea is somewhat ‘borrowed’ from D&AD gold award winning ‘Grand Tour’ campaign for the National Gallery in the UK by The Partners?

    http://www.thegrandtour.org.uk/photo_gallery.html

  3. LOVE THIS!
    It’s too bad they sacrificed the website’s load time for excessive animation and graphics.

    To the point where it’s practically useless for a mobile device which is an interesting contradiction when you consider the installation comes with an audio tour which they must have assumed people would use on a mobile device.

  4. oh wow, i have to check it out!!! thank you!!

  5. about time! this is second nature to the London underground!

  6. a great slate for a posterboy or whoever to do their thing. the possibilities for defacing are endless.

  7. http://flickr.com/photos/14797343@N00/2351275475/in/photostream/

    The above link is a photo of how the space was used before. This is nice too, but I think I prefer the earlier version.

  8. @joanna completely agree! should be a permanent and spreading phenomenon – NYCers deserve beauty everyday all day!

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