CreativeMornings Video: Matthew Waldman of Nooka


2/27/09 Matthew Waldman from CreativeMornings on Vimeo.

At February’s CreativeMornings generously sponsored by Nooka and hosted by Parsons, we had a wonderful time with Matthew Waldman. The chief question he posed to the crowd was “What Motivates You” and then he set out explaining how his own biography led him to understand his own motivation. He explained his motivation as questioning what seems intuitive and seeing if that process can be made more intuitive. There was some great talk about universal language and how the Nooka watch was born in a london train station (though he had been sketching the idea before that).

One of the more interesting revelations was that, Nooka is a design agency, not a watch company, its merely a design agency (or lifestyle brand) that has only brought a watch to market. I’m excited to see what they come up with next. As a final note, and more or less a reoccurring theme in terms of creative successes, Matthew asserts “I am not a genius, I had this idea and I had happy accidents.”

You can see the photos of the event here.

A big thank you again to Parsons for hosting, for Cyrilla who supplied us with delicious Nuts&Nuts cashews and to Rolo Lazarte for filming and editing the event.

5 Comments leave a comment below

  1. Thank you so much! This talk was very helpful for my thesis which has to do on a key and many times forgotten universal language: Smell.

  2. I rather enjoyed this. Thank you! :)

  3. Great video. I can really relate to how Matthew thinks. Nooka has done an amazing job so far and I look forward to more great products from them. Thanks for posting.

  4. The guy isn’t a natural public speaker and some moments are a bit cringe-worthy but if you look beyond that and ignore the tangents there is probably about 60 seconds of value in that video.

  5. Sarah, Not sure what the purpose is of your comment is. Matthew’s talk was wonderful and I got a lot of emails from attendees thanking me for the great morning. Please refrain of leaving bitter comments on my site, they are not welcome.

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