At February’s CreativeMornings generously sponsored by Nooka and hosted by Parsons, we had a wonderful time with Matthew Waldman. The chief question he posed to the crowd was “What Motivates You” and then he set out explaining how his own biography led him to understand his own motivation. He explained his motivation as questioning what seems intuitive and seeing if that process can be made more intuitive. There was some great talk about universal language and how the Nooka watch was born in a london train station (though he had been sketching the idea before that).
One of the more interesting revelations was that, Nooka is a design agency, not a watch company, its merely a design agency (or lifestyle brand) that has only brought a watch to market. I’m excited to see what they come up with next. As a final note, and more or less a reoccurring theme in terms of creative successes, Matthew asserts “I am not a genius, I had this idea and I had happy accidents.”
You can see the photos of the event here.