Comments on: Career Evolution in Advertising

By: Imran

Imran — Mon, 08 Jun 2009 08:02:40 +0000

love it a lot but
time span missing in it
wondering when I will become AD?

By: Jason

Jason — Sat, 16 May 2009 21:21:09 +0000

the e x and p are the symbols for microsoft office for the mac. x = excel, e = entourage (like a calendar) and p = powerpoint

By: Jori Curry

Jori Curry — Thu, 14 May 2009 02:08:31 +0000

Fabulous!

By: Isaac Weinhausen

Isaac Weinhausen — Wed, 22 Apr 2009 20:01:04 +0000

“Design is shifting towards working prototypes, we design with our HTML/CSS and take pages and applications to market way faster that way.” @Joseph Silvashy

I believe prototype code is and should be vastly different than production code. Two situations tend to result from this sort of process. 1) Inferior rapid prototyping code sneaks into the final product. 2) Superior, but costly code is written upfront, making the prototype resistant to change/iteration. Either situation can become time costly.

Forcing the interactive prototype to done in another technology (Flash, Axure, Adobe Catalyst, even paper) is a helpful means to avoid these situations. And as these tools continue to mature, so will their efficiency in use.

By: John

John — Wed, 22 Apr 2009 19:30:06 +0000

Mr. Silvashy,

I appreciate that you have an opinion, but it was stated pretty much like fact.

If you think its fact, you could not be more wrong. Numerous ‘real’ agencies use DW – I assume more than you realize. Also, Flash has never been more widely used and accepted as it is today. I would hardly say its losing steam.

By: Joseph Silvashy

Joseph Silvashy — Tue, 21 Apr 2009 07:18:26 +0000

@Raoul, I am serious… a serious person, as for credentials I own an agency which does production company some major companies.

See newgoldleaf.com

I am also a professor in the masters department in the School of Advertising at Academy of Art University.

No need for flame wars here. These are my observations of a shift that is happening on the web. Remember Flash is a proprietary technology and is naturally subject to competitive forces.

HTML5 will likely change much of the way interactivity on the web is delivered, but that may be a few years away also.

By: Raoul

Raoul — Mon, 20 Apr 2009 19:42:02 +0000

To Joseph Silvashy.
Are you serious?
Are you a serious person?
Are you a tutor at a crit?

By: Lachlan

Lachlan — Mon, 20 Apr 2009 02:56:07 +0000

perect, true & disturbing. I am 3/4 there. Dammit

By: dlv

dlv — Sun, 19 Apr 2009 23:23:37 +0000

great jaja, it’s really nice, and fun !

By: Fiona

Fiona — Thu, 16 Apr 2009 04:14:49 +0000

congrats to all the ACDs! ur most knowledgeable at this stage! :)

By: Traffic Flavor

Traffic Flavor — Tue, 14 Apr 2009 20:29:16 +0000

Media-version:
http://tinyurl.com/cf9cra

By: Traffic Flavor

Traffic Flavor — Tue, 14 Apr 2009 19:51:07 +0000

http://weareanti.com/images/career-evolution-traffic.jpg

By: Hernan Valencia

Hernan Valencia — Fri, 10 Apr 2009 22:09:47 +0000

HAHA! I actually tweeted this earlier. Found it through Yay!Everyday

By: jimbo

jimbo — Fri, 10 Apr 2009 00:12:23 +0000

are those CS2 or 3 icons? Should update to CS4 ;)

By: NattieLiz

NattieLiz — Thu, 09 Apr 2009 23:30:32 +0000

I am an AD and I would die without InDesign. I used to write all of my college papers in it and, needless to say, use it to create all of my ads… even for web stuff (that I then send to the interactive people who make it live, unless they demand photoshop :)

By: Nir Tober

Nir Tober — Thu, 09 Apr 2009 22:36:47 +0000

funny.
No InDesign in advertising? That explains a lot…

By: Joseph Silvashy

Joseph Silvashy — Thu, 09 Apr 2009 21:31:51 +0000

I really don’t agree with this for several reasons… First of all anyone who uses Dreamweaver won’t get a job at a real agency. Second Flash is loosing steam super fast, the agencies that are making the big money right now are full on JavaScript animators.

Design is shifting towards working prototypes, we design with our HTML/CSS and take pages and applications to market way faster that way.

This is a chart of an agency from 2002 or something.

Besides that it has some thought to it…

By: golublog

golublog — Thu, 09 Apr 2009 21:16:30 +0000

When saw this I was thinking about what is the copywriter one. Microsoft word forever.

By: rachael novak

rachael novak — Thu, 09 Apr 2009 20:23:22 +0000

my interest in advertising waxes and wanes for these very reasons. boo.

By: Alexander WIpf

Alexander WIpf — Thu, 09 Apr 2009 18:58:24 +0000

LOL. WHat I still dont understand is why designer is a step before Art Director in this world. The rule of the AD/Copy duet has to end. Designer rule!

By: Mike

Mike — Thu, 09 Apr 2009 18:41:59 +0000

i don’t even know what the “E”, “X”, or “P” logos represent. That must make me an intern

By: Jessi Arrington

Jessi Arrington — Thu, 09 Apr 2009 18:39:24 +0000

No QuarkXpress, but tons and tons of InDesign. But I don’t think I fall in the category of advertising…

Funny, Prescott. My version, the small business owner version, would include the champagne at the top, the mop and bucket at the bottom, and all possible apps in between.

By: Edo

Edo — Thu, 09 Apr 2009 18:15:33 +0000

Does anyone still use Quark Xpress?

By: Prescott Perez-Fox

Prescott Perez-Fox — Thu, 09 Apr 2009 18:07:39 +0000

Or, if you’re not a creative …

http://www.perezfox.com/images/evolution_advertising2.jpg

By: Mig Reyes

Mig Reyes — Thu, 09 Apr 2009 16:44:06 +0000

Less is more? ;)

By: Michael

Michael — Thu, 09 Apr 2009 16:17:04 +0000

brilliant

By: Vineet Thapar

Vineet Thapar — Thu, 09 Apr 2009 16:06:16 +0000

Only a few leave it old rich and grumpy. Most just leave it old and grumpy.

By: Isaac Weinhausen

Isaac Weinhausen — Thu, 09 Apr 2009 16:04:13 +0000

Haha, true, but kinda sad too. This gives no glory to the practitioners, it’s all about management. So many talented people enter an ad agency young, poor, and passionate, but leave it old, rich, and grumpy.