Instead of seeking clients we will selectively and respectfully pursue ‘perfect fits’ – those targeted organizations that we can best help. We will say ‘no’ early and often, weeding out those that would be better served by others and those that cannot afford us. By using ‘no’ we will give power and credibility to our ‘yes’.
A Call to Arms: Twelve Proclamations of a Win Without Pitching Agency
love. what a great approach.
May 28th, 2009 / 1:24 pm
+1
May 28th, 2009 / 4:25 pm
so smart, but very daring!
May 28th, 2009 / 5:26 pm
Great philosophy! Me too.
May 29th, 2009 / 10:28 pm
We had Blair speak at a SparkNYC.org event. He is always inspiring. Love this quote. Thanks, Tina!
Jun 4th, 2009 / 2:12 pm
brave
Jun 5th, 2009 / 7:53 am
Very right thinking: the opposite of trying to convince the world to love us, buy from us and glorify us is simple: seek first to find where we can be useful.
Whether you call that good marketing or sound living, it doesn’t matter if you get it right.
Nice wisdom.
Aug 9th, 2012 / 7:53 pm