My fab developer John and I launched a new site last night for a NYC based Green Roof Service called Convert. I not only designed the site but also had the opportunity to help my client find an appropriate name for their business. When they came to me, they did business under the name of New York Green Roof, which was simply too generic and not memorable. After a long discovery process the client picked ‘Convert’ which not only perfectly expresses what they do (converting roofs) but also entails the word green (vert). I am happy how this little gem of a site turned out. Yay for launching new sites! Yay Internet!