Is 30minutes too much to ask?

If we reply to any RFPs in the future, we’ll be letting the prospective clients know that our submission will be online and that we’ll be measuring how much time is spent reviewing it. And we encourage other shops to do the same. If agencies are going to spend weeks preparing their response, the least any client can do is commit 30 minutes to look at it.

Zappos pitch underscores what’s wrong with the review process, by Mike Wolfsohn

(via @michaelSurtees)

7 Comments leave a comment below

  1. the link is broken! :( i want to read the article

  2. yay! thank you!

  3. That’s absurd. I want my clients to appreciate my hard work as much as any creative, but forcing them to look at your work for a set period of time is ridiculous. Tracking how long they spend looking even more so. It’s Big Brother, no?

    Consumers often only glance at an ad or package design for seconds before making up their mind. 30 minutes may be enough time to win over a client, but if your ad fails to move them within a moment’s time, good luck when it faces the public.

    If you feel your clients don’t appreciate you, get new clients.

  4. They better be careful – they may end up only having clients that are as committed to the creative process as they are – gasp!

  5. @ Mike Wilkie. They’re talking about request for proposal (RFP) submissions being reviewed by clients. Not the actual ad/design work.

    And I agree with Ignited. RFP submissions should be looked at thoroughly by clients because it shows the thinking/process of what an agency will bring to the table. Pretty clever to track what the Zappos client actually bothered to read.

  6. @Lisa At first, I had that opinion as well. But after reading many of the comments and Zappos’ response, it became clear that the matter was not about creativity, but rather about being able to follow basic directions. Ignited had failed to properly submit their entry, which included two hard copies and one soft copy. Ignited only submitted their blog.

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