They could’ve made the same illusion by going back to / sticking with their 1905 or the 1940 version of the logo – we would grow with that image being entrenched into our minds… to the point of it seeming so familiar that we equate that ‘familiarity’ with ‘inherent quality’.

p.s. Coke Rules! *runs away*

this comparison chart – both the original, and the revised – shouldn’t be looked at as fail/win; it’s win/win… you just have to know your brand.

Coke: Did the same thing with the taste

_

Either way, both company making gazillions selling soda water. I think they are in a comfortable plateau to explore (and perhaps fail) with their brand.

http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php

Surely there is something to be said for that?

Yes, their is a point to be made about consistency, but Coca-Cola is not exactly the golden child having performed their on brand experiments late in the century on top of the experimentation of their early years. Better than most, perhaps.

Purely consistent, certainly not.

I’ve always felt that Pepsi was the more “youthful” brand and partly because it’s tried to stay up to date with current marketing and design trends (along with continued use of celebrity endorsements)

I agree that as a means to distinguish their brand both corporations have used different tactics to take different positions while still battling for the #1 cola title. However, I must admit, this post sheds light on some really poor design choices Pepsi has made over the years (including the current iteration)

1973 wins for me.

And I do have to underline as well that this is fairly wrong, as it does not considerer the “Coke” variant that was used in the 70s up to well into the 90s, even undergoing a touch-up.

I’m about 50/50 on it being a hoax, but a very well done parody. Even if it is a hoax, you can’t help but feel that something very similar to this really exists which inspired someone to come up with this document

Well… it wasn’t and the graphic above is cute, but not exactly correct… (but it is – nearly at least ;)

http://www.logoblog.org/coca_cola_logo.php

But yeah, Pepsi on the other hand…by looking at the dates, seems to be trying too hard to “be cool” all the time. They should have stuck with the 1973 logo and gone with that. Plus the new logo looks like they tried too hard…it’s too “dotcom-ish” to me.