Johnny, over at Spoon & Tamago is currently doing a preview of the Good Design Awards (happening at the end of the month) and pointed me to one of his personal favorites so far; the Fresh Label.
Design studio TO-GENKYO proposes a new method of tracking a foods expiration date by using a universally recognizable visual. Over the last year or so Japan had been struck by a number of scandals involving food companies tampering with expiration dates. The new design keeps people honest by changing colors based on the level of ammonia the food emits as it ages. After it has passed its expiration date the barcode is no longer readable, making it impossible to sell.
That is brilliant. Now, if they could only design a label that could determine if the country of origin is correct…
Aug 24th, 2009 / 2:09 pm
I am involved regards “waste” research, and one of the specific areas is to reduce the waste of food products based on the current estimated “shelf life” from a supplier as well as a consumer perspective. There is definately some synergy with this project.
Aug 27th, 2009 / 2:12 am
We are active in food safety sector and are interested in Fresh Label. we like to cooperate with your esteemed company to bring this product onto Turkish market , if you do not have any distributor or representative. Pleaase feel free to visit http://www.sedef.com
best regards
Ahu SEDEF
Marketing Dir.
Aug 28th, 2009 / 9:09 am
Dear Swissmiss
We like to remind you that we like to add your solution to our freshness label solutions. Please feel free to contact us by visiting http://www.sedef.com. There also you may find the rest of our freshness label solutions.
Kind regards,
Ahu
Sep 8th, 2009 / 7:32 am