they do this at the LEGO store. you hold up one of the specially marked boxes and a simulation of the LEGO toy magically appears in front of you on a dedicated screen. (i did a helicopter which was cool since the blades would rotate as you moved the box around).
Swissmiss is a design blog and studio run by Tina Roth Eisenberg. Besides swissmiss, she founded and runs CreativeMornings, TeuxDeux, Tattly and her coworking space called Studiomates.
Wow. Actually that’s one of the best AR Ideas i’ ve seen so far. I wish there was something similar in Germany
Sep 9th, 2009 / 11:23 am
I thought it was just a pointless gimic till the transparency part. Pretty cool really. Best real world implementation I have seen so far.
Sep 9th, 2009 / 4:43 pm
they do this at the LEGO store. you hold up one of the specially marked boxes and a simulation of the LEGO toy magically appears in front of you on a dedicated screen. (i did a helicopter which was cool since the blades would rotate as you moved the box around).
Sep 9th, 2009 / 8:06 pm
Philip… if you thought the Post using augmented reality was a good idea, than check out BMW’s use of the same technology: http://stipistop.com/augmented-reality-by-bmw-hua/
As a german reader of SwissMiss, I am sure you will apreciate.
Sep 10th, 2009 / 8:58 am