Sony Soundville Campaign

New Sony Soundville campaign by “Cadbury Gorilla” creator Juan Cabral. In March 2009 a small town in Iceland was filled with speakers and music from the likes of Death In Vegas, Bob Dylan and the Guillemots. The Seydisfjordur village was turned into an extraordinary sound-system for a week. The objective of the brand is inviting people to believe in experience superior sound and promote the latest audio technologies from Sony, offering an experience never before experienced.

(via bblinks)

5 Comments leave a comment below

  1. This really freaks me out. Of course the locale is beautiful, but who thought this would be a good idea? If this town is real, and the situation is real, then I feel like these poor people were invaded by some corporate multinational and a small army of creatives with huge expense accounts. Where is the human race headed exactly? The worship of manufactured things? I feel like that kid that threw the snowball.

  2. Man, I just realized that I’m a curmudgeon.

  3. “…an experience never before experienced.”

    Wow.

    I trust the financial compensation was worth it for the residents of Seydisfjordur. I’d have quickly switched from shooting polar bears to picking off loudspeakers, if I lived there. Judging by the startled reaction of the woman at 1:29, I expect I’d have had a lot of help.

    That, and I would have stolen the choicest units for my home theatre system.

    Unfortunately, this comes nowhere close to Sony’s Bravia ads from a few years ago. While somewhat intrusive on a small area of San Francisco, the bouncy-balls were at least quiet, and shooting took only a day or so. I would hesitate to call the Soundville attempt ‘design’ of any sort.

  4. On a lighter note, I have to thank you Rusty for pointing out the moment at 1:29—it caused me minutes of (repeated) laughter.

    Although the video itself was beautifully shot (perhaps even precious?), I have to admit that the concept as a corporate maneuver is not something that I’m a huge fan of either. However, with that said, I think that a one-week sound installation (had it been done by a guerrilla art collective) would probably sit differently on most peoples’ palettes and be easier to digest (said the art/architecture student). It would then, necessarily, have a different motive and, thus, a different read. Still, I think the concept and video has room for a bit of appreciation.

    In any case, I believe I would prefer to have one week of good music playing in my small Icelandic village as opposed to a week of tourists bombarding my small town for the (now corporate) Sundance Film Festival any day.

    Again, moment 1:29: hilarious.

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