Although the video itself was beautifully shot (perhaps even precious?), I have to admit that the concept as a corporate maneuver is not something that I’m a huge fan of either. However, with that said, I think that a one-week sound installation (had it been done by a guerrilla art collective) would probably sit differently on most peoples’ palettes and be easier to digest (said the art/architecture student). It would then, necessarily, have a different motive and, thus, a different read. Still, I think the concept and video has room for a bit of appreciation.

In any case, I believe I would prefer to have one week of good music playing in my small Icelandic village as opposed to a week of tourists bombarding my small town for the (now corporate) Sundance Film Festival any day.

Again, moment 1:29: hilarious.

Wow.

I trust the financial compensation was worth it for the residents of Seydisfjordur. I’d have quickly switched from shooting polar bears to picking off loudspeakers, if I lived there. Judging by the startled reaction of the woman at 1:29, I expect I’d have had a lot of help.

That, and I would have stolen the choicest units for my home theatre system.

Unfortunately, this comes nowhere close to Sony’s Bravia ads from a few years ago. While somewhat intrusive on a small area of San Francisco, the bouncy-balls were at least quiet, and shooting took only a day or so. I would hesitate to call the Soundville attempt ‘design’ of any sort.