ABC of Branding

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ABC of Branding Poster:

Using no ink whatsoever, these 18″x24″ posters are foil stamped and embossed to create an alphabet composed of letters from many of the more famous (and some infamous) logos of all time. Printed in two different colorways, you have the choice of silver foil on black paper or gold foil on cream, both stocks are 100 lb. French Pop-Tone and include the artist’s signature on back.

(via substudio)

33 Comments leave a comment below

  1. The VW is brilliant!

  2. Another vote for the brilliance of VW.

  3. The Target logo as the O breaks with the rest though, and being the nitpicky design geek that I am, it bothers me. All the others are the first letter of the brand name, so either the O should’ve been something else, or there should’ve been more of them to not make the Target O stick out like a sore thumb.

    It is a lovely design though, otherwise.

  4. VW is genuis!

    The only one I’m struggling to recognise is ‘L’…

  5. L is Eli Lily.

  6. The ‘L’ is from Eli Lilly. http://www.lilly.com/

  7. I thought the L was Labatt? Guess not!

    VW wins hands down in my books though!

  8. I’m struggling with C. And I think VW is cheating. :-)

  9. C is Coca Cola.

    I’m stuck on the R.

  10. Silly me!

    R is Ray-Ban.

  11. Paramount?

  12. Definitely Paramount on the P. What’s the F?

  13. Definitely Ford on the F. Help with the ‘A’?

  14. abc news I reckon.

  15. I love this, great choice of brands.
    Only one I really have beef with is the Superman S.
    There are better, less cheesy S’s out there, Seat for instance?
    http://www.autocun.com/catalog/images/800px-Seat_Logo_svg.png
    I love the fact some people have failed to recognize such obvious brand typography like the A from ABC and the R from Rayban.

    Good work :)

  16. The URL image is incorrect… “HHttp:// “

  17. nice work, but it seems so old, bring some thing new.

  18. Thanks for pointing that out, designi1: I fixed the image url.

  19. The “L” should’ve been Lexus. It’s a lot more recognizable and famous. Also, I agree with CK. Using the Target logo for the “O” is a huge copout, not because it isn’t the first letter of the brand (since “E” isn’t the first letter in “DELL” either), but because it’s not even an “O”. It’s a simplified bull’s eye. It’s not like there is a lack of great logos that use the “O” as the first letter. What about Oakley or ORSTER?!?! The Oster “O” is probably the most recognizable “O” in the history of product branding.

  20. @hayden I think the “E” is Enron, not Dell.

  21. You’re absolutely right on the “E”, Ryan. Enron does make a lot more sense.

  22. spoiler!

    abc news
    budweiser
    coca cola
    disney
    enron
    ford
    general electric
    honda
    ibm
    johnson & johnson
    kellogg
    lilly
    mcdonalds
    new york times
    target
    paramount
    quicktime
    ray-ban
    superman
    texaco
    united
    volkswagen
    xerox
    yahoo
    zenith

  23. v and w, volkswagen

  24. I thought the L for for Lindt?

  25. Should have used Quaker State for Q.

  26. Also Olympic logo for O.

  27. This is such a beautiful craft. Thank you for the post.
    Edu Backlinks

  28. I thought the L was Labatt? Guess not!

    VW wins hands down in my books though!

  29. Thanks for pointing that out, designi1: I fixed the image url

  30. really nice ,,,,awesome work i like it

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