ABC of Branding

tbp_abcblack

ABC of Branding Poster:

Using no ink whatsoever, these 18″x24″ posters are foil stamped and embossed to create an alphabet composed of letters from many of the more famous (and some infamous) logos of all time. Printed in two different colorways, you have the choice of silver foil on black paper or gold foil on cream, both stocks are 100 lb. French Pop-Tone and include the artist’s signature on back.

(via substudio)

59 Comments leave a comment below

  1. The VW is brilliant!

  2. Another vote for the brilliance of VW.

  3. The Target logo as the O breaks with the rest though, and being the nitpicky design geek that I am, it bothers me. All the others are the first letter of the brand name, so either the O should’ve been something else, or there should’ve been more of them to not make the Target O stick out like a sore thumb.

    It is a lovely design though, otherwise.

  4. VW is genuis!

    The only one I’m struggling to recognise is ‘L’…

  5. L is Eli Lily.

  6. The ‘L’ is from Eli Lilly. http://www.lilly.com/

  7. I thought the L was Labatt? Guess not!

    VW wins hands down in my books though!

  8. I’m struggling with C. And I think VW is cheating. :-)

  9. C is Coca Cola.

    I’m stuck on the R.

  10. Silly me!

    R is Ray-Ban.

  11. Paramount?

  12. Definitely Paramount on the P. What’s the F?

  13. Definitely Ford on the F. Help with the ‘A’?

  14. abc news I reckon.

  15. I love this, great choice of brands.
    Only one I really have beef with is the Superman S.
    There are better, less cheesy S’s out there, Seat for instance?
    http://www.autocun.com/catalog/images/800px-Seat_Logo_svg.png
    I love the fact some people have failed to recognize such obvious brand typography like the A from ABC and the R from Rayban.

    Good work :)

  16. The URL image is incorrect… “HHttp:// “

  17. nice work, but it seems so old, bring some thing new.

  18. Thanks for pointing that out, designi1: I fixed the image url.

  19. The “L” should’ve been Lexus. It’s a lot more recognizable and famous. Also, I agree with CK. Using the Target logo for the “O” is a huge copout, not because it isn’t the first letter of the brand (since “E” isn’t the first letter in “DELL” either), but because it’s not even an “O”. It’s a simplified bull’s eye. It’s not like there is a lack of great logos that use the “O” as the first letter. What about Oakley or ORSTER?!?! The Oster “O” is probably the most recognizable “O” in the history of product branding.

  20. @hayden I think the “E” is Enron, not Dell.

  21. You’re absolutely right on the “E”, Ryan. Enron does make a lot more sense.

  22. spoiler!

    abc news
    budweiser
    coca cola
    disney
    enron
    ford
    general electric
    honda
    ibm
    johnson & johnson
    kellogg
    lilly
    mcdonalds
    new york times
    target
    paramount
    quicktime
    ray-ban
    superman
    texaco
    united
    volkswagen
    xerox
    yahoo
    zenith

  23. v and w, volkswagen

  24. I thought the L for for Lindt?

  25. Should have used Quaker State for Q.

  26. Also Olympic logo for O.

  27. This is such a beautiful craft. Thank you for the post.
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  28. I thought the L was Labatt? Guess not!

    VW wins hands down in my books though!

  29. Thanks for pointing that out, designi1: I fixed the image url

  30. really nice ,,,,awesome work i like it

  31. this abc branding is great tool of logo design of any company.

  32. Simple and clean always make for good Branding

  33. Wow this so beautiful the abc of branding. I agree with Hayden L should be for Lexus! amazing

  34. The Target logo as the O breaks with the rest though, and being the nitpicky design geek that I am, it bothers me. All the others are the first letter of the brand name, so either the O should’ve been something else, or there should’ve been more of them to not make the Target O stick out like a sore thumb.

    It is a lovely design though, otherwise.

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  35. ABCs of branding by jason dean ‘the abc’s of branding’ by jason dean orlando based designer jason dean sent us images of his new graphic.
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  36. ABC, which stands for Actions, Beliefs and Clothing are the basic building blocks of business branding.
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  37. Jason Dean, a designer based in Orlando, just sent us his new poster, “The ABC’s of Branding.” At first glance, it looks great.
    Nageldesign

  38. Jason Dean, an Orlando-based artist and graphic designer, created this poster featuring 25 foil-stamped and embossed logos of companies.
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  39. Jason Dean, an Orlando-based artist and graphic designer, created this poster featuring 25 foil-stamped and embossed logos of companies.

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  40. Z is for Zulu … Am I getting this?

  41. A is for Alpha and B is for Beta then? …
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  42. Using no ink whatsoever, these 18″x24″ posters are foil stamped and embossed to create an alphabet composed of letters from many of the more famous (and some infamous) logos of all time.

  43. I’ve always found branding somewhat intangible but this post (together with the discussion) very helpful. Regards, Rob (Online CFD Trading)

  44. Brands are a long term game. Sometimes the right decision is to not brand and go with just a commonly used term for the name of your business. Pete Tin Lunch Boxes

  45. I wonder how much all this cost? Great article but I’m not especially happy with the designs. Buy Penny Stocks

  46. VW is genuis!
    The only one I’m struggling to recognise is ‘L’…

    Thanks

  47. This is really cool, id love to get a bopy of this artwork.

  48. This is really cool, id love to get a copy of this artwork.

  49. what is ABC of Branding Poster ?

  50. It is a lovely design though, otherwise. nice reference

  51. thanks for nice article

  52. I have to close commenting on this post as I have been getting a lot of comment spam. Sorry about that.