Here’s an interesting article by Robin Sloan on “Stock and Flow“:
There are two kinds of quantities in the world. Stock is a static value: money in the bank, or trees in the for est. Flow is a rate of change: fifteen dollars an hour, or three-thousand tooth picks a day. Easy. Too easy.
But I actually think stock and flow is the master metaphor for media today. Here’s what I mean:
Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist.
Stock is the durable stuff. It’s the content you pro duce that’s as interest ing in two months (or two years?) as it is today. It’s what peo ple discover via search. It’s what spreads slowly but surely, build ing fans over time.
Read the full article: Stock and Flow