“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”—Edward R. Murrow
(via Honest Interfaces)
“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.” Bill Bernbach
Interested in sponsoring a week of my RSS Feed? Click here to learn more.
Thank you for subscribing to our daily updates. We promise not to use your e-mail address for any other reason. You can unsubscribe at any time.