At last week’s CreativeMornings I had the pleasure to meet Martina Salisbury of TwoSeven who handed me one of her business cards. I noticed the amazing font on the card and was told it is Brauer Neue. It is similar to Trade Gothic Condensed just a little softer with the rounded corners. Instant new favorite.
Brauer was originally designed by Pierre Miedinger for the Zurich based brewery Braueri Huerlimann as part of the company’s corporate design in 1974. The typeface was extensively used on anything from beer bottles and beer mats to pub signs and promotional material, from letterheads to the company’s signage system, until the brewery was bought by Carlsberg in the early 1990s.
Elektrosmog extended the basic characters of Miedinger’s original ink drawings to a full character set, adding all special glyphs and symbols to make up a complete typeface – including a bonus font offering the brewery’s cherished brand logos.
I can’t remember when I was last so excited about a typeface. (And I can’t remember when I was last as annoyed by browsing a site looking for a font like I just did on lineto.com. While I do appreciate the playfullnes with that pop-up navigation system it is simply not
intiutive intuitive and I don’t feel I got to get a real glance at the typeface, hence keeping me from buying it.)