At last friday’s PSFK Conference I had the pleasure to see Rob Walker present his ingenious The Significant Objects Project: He purchased some random, insignifant objects (mugs, ashtrays, kitschy decorative pieces etc), to then invite a talented, creative writer to invent a story around it. Invested with new significance by this fiction, the object should — according to Rob’s hypothesis — acquire not merely subjective but objective value. How to test our theory? Via eBay! And boy, he was right, see the Experiment’s Results here.