Below are excerpts of an Article by Pete Cashmore over on cnn.com: Google building a Facebook rival? Let’s hope so
Facebook’s mountain of personal data could also provide the backbone of an ad network many times more targeted than Google’s keyword-based advertising. If Facebook were to launch both a search engine and ad network, it could put a significant dent in Google’s more than $23 billion in annual revenue.
So while it’s definitely a long shot, it’s time to rally behind Google. If the search giant is able to pull off a half-decent Facebook rival, the fast-growing social network will finally have a competitor to keep its power in check.
That would be a win not just for Google, but for the Web as a whole
Amen to that.