AIGA Metro-North’s reSPECt is a civilized dialog between advocates and opponents of speculative branding and design work.
Is speculative (spec) work productive and fair? Can it enable clients to achieve goals that are not possible with traditional work-for hire practices? Does it advance the fortunes of some at the expense of others? What are the rewards and perils of speculative work?
Once a rare practice, spec, or “try before you buy”, work is being requested a growing number of businesses-startups to global organizations. Many believe that the call for unpaid work is being fueled by changing mores, new forms of crowd-sourcing, and economic stress–but whatever the cause, spec work has the potential to upend the economic model of the industry.
Moderated by New York State Supreme Court Justice Colleen D. Duffy, our diverse panel explored if, why, and how spec work has a rightful place in the way projects are structured. The evening’s goal was to outline a way forward that meets the functional, economic, and ethical needs of clients and practitioners.
The panel included:
• Ric Grefé, Executive Director, AIGA
• Brendán Murphy, Senior Partner, Lippincott
• Jerry Kathman, President & CEO, LPK
• John Gleason, Founder & President, A Better View
Held June 24th, 2010 at the The Ossining Public Library’s Camille Budarz Theater.