Search for the Obvious

My thesis was a 200 page book about “The beauty in the Ordinary”. It comes to no surprise that I love this project called The Search for the Obvious. The project is asking for your contribution: Think of a physical object or service that makes life better and has truly bettered the world. Then, upload a photo of your finding here.

The Search for the Obvious is run by the Acumen Fund, which is a pioneering not-for-profit venture fund that is changing how the world addresses poverty. Acumen Fund invests patient capital in business models that deliver critical, affordable goods and services to the world’s poor, improving the lives of millions.

(thank you Maria)

5 Comments leave a comment below

  1. Absolutely great! It’s interesting that Acumen Fund has put this together, perhaps as a way of not only making each of us look at the world around us, but to also consider what simple items other’s around us might be missing out on. Genius!

  2. My thesis was a thirty-pager by the name of “Who wants special when you can have normal?” Perhaps we can trade?

  3. Is “The beauty in the Ordinary”” published online somewhere? Would love to take a look :)

  4. I’d love to see that thesis! It sounds lovely.

  5. The beautiful, as opposed to the sublime, will be one of the fundamental concepts of the 21st century. Any chance we could sneak a peak at your thesis?

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