The Creator Economy

“Now we are entering a third age in which the central economic actor is someone who both produces and consumes in the same act. I like the term ‘creator,’ as this new kind of actor is doing something more fundamental than the mere sum of their simultaneous production and consumption. Creators are ordinary people whose everyday actions create value.”

- Paul Saffo on “The Creator Economy”

(via Khoi)

2 Comments leave a comment below

  1. so fake …

  2. Plagiarism?

    The “prosumer” and “third wave” concepts are not new.

    Marshall McLuhan and Barrington Nevitt suggested in their 1972 book Take Today, that with electric technology, the consumer would become a producer. In the 1980 book, The Third Wave, futurologist Alvin Toffler coined the term “prosumer” when he predicted that the role of producers and consumers would begin to blur and merge (even though he described it in his book Future Shock from 1970).

    McLuhan and Toffler were true visionaries who defined the meaning of “futurist.”

    Saffo seems like a commentator of current times who is re-wording other’s original work, peppering it with modern examples and pawning it off as his own.

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