I would buy up an entire shelf of these cans just because of the marvelous packaging. It’s by a UK-based chain supermarket called Waitrose.
yep it’s the best! Amazing service too.
Probably the best quality supermarket in the UK, and this packaging is fantastic.
I loved Waitrose when I lived in England. My favorite grocery store.
there is a supermarket chain in the Southeast US (Publix) that has great packaging for their store brands …
It’s a really tasty mixed bean salad, too.
design is by Turner Duckworth I believe.
If you ask Maria (Brain Picker), she should still have a whole set of photos of Waitrose designs.
I’m a Waitrose addict, all their packing is gorgeous. In fact I often take sneaky pictures when I’m there, even on my crappy camera phone it’s worth it:
It is Turner Duckworth. They go great work. I am always envious of the work they do, check more here: http://www.turnerduckworth.com
also very fair to it’s employees, which explains why they are so helpful and friendly – the more you spend the more they earn!
“As part of the John Lewis Partnership, all of Waitrose’s employees are assigned the title of Partner, co-owners of the business. As such, they receive certain benefits, most notably the Partnership bonus, usually around 10–20% of a Partner’s yearly salary in a lump sum paid in March (the highest bonus percentage in recent years has been 22%).”
You should differentiate between packaging, printing and marketing. In general the print does not define the package and it’s material.
Considering Waitrose’s example product, they are a can. No special packaging effort has been put into it :) It opens like a can of tune or dog food.
But still, they look very good.
So funny to hear you talk about Waitrose like their a mythical, distant hero! Gotta love Waitrose though. Bit more expensive, but worth it.
@ mitch, well compare waitrose to walmart…
Is that a rhetorical statement? Coz I’ve never been to Walmart! But Walmart owns ASDA in the UK and that’s a mess – so…Waitrose is better?
Ah, Turner Duckworth does it again! Those beautifully clean labels are a perfect example of the “kiss” approach
All Waitrose packaging is amazing, check out their spices collection. A personal favourite of mine.
*http://popsop.com/2742 sorry this is were to find the collection!
Waitrose have some great packaging but I wouldn’t say this is some of their best by far. In general I believe their nicer stuff is also designed by Pearlfisher.
This packaging is so awesome! Each one looks great!
Proof that when the product is left to shine on it’s own — it most often results in a much greater appeal. Love the simplicity here.
You got to love packaging which leaves the consumer in no doubt as to the contents! Classy yet simple…
Every time I visit my friend in London, I make her take me to Waitrose, just so I can swoon over the packaging. Your photo doesn’t even begin to capture the aesthetic pleasure of seeing an entire shelf lined with their products!
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