The B•Line

Reaching out to prospective clients can be a fragile and difficult process, especially for a new company. Cold calling just seems, well cold. So, BREAKFAST came up with the B•Line – a way to get those whom we were after to call them instead. The B•Line is a custom built phone that connects prospective clients directly to all the co-founders of BREAKFAST. They get a cool toy in the mail, and can’t help but plug it in and pick up the receiver.

Brilliant? YES!

(thank you Rusty)

2 Comments leave a comment below

  1. so how does it work?

  2. I’m going to toss out a wild guess that it uses some Arduino + Google Voice magic. Very neat idea.

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