Reaching out to prospective clients can be a fragile and difficult process, especially for a new company. Cold calling just seems, well cold. So, BREAKFAST came up with the B•Line – a way to get those whom we were after to call them instead. The B•Line is a custom built phone that connects prospective clients directly to all the co-founders of BREAKFAST. They get a cool toy in the mail, and can’t help but plug it in and pick up the receiver.
(thank you Rusty)