Museum Of Obsolete Objects

German Digital Agency Jung von Matt/Next created the “Museum of Obsolete Objects“. Sadly, as our daily lives become more and more digital some things fall by the way side as they are replaced by newer, «better» devices. Let us not forget those fallen appliances, tools and gadgets and relive those bygone times by taking a visit to The Museum of Obsolete Objects.

I love the idea behind the site but I don’t really understand why they built it as a YouTube Channel. Hmm..

(Thank you Boris)

10 Comments leave a comment below

  1. It’s part of the Youtube Brand Channel contest. A couple of digital agencies are currently participating in this contest and producing “creative” websites which all feel kinda out of place on Youtube and would make much more sense somewhere else. Ultimately, it’s Youtubes aim to promote the Brand Channels as viable (and costly) marketing space for, well, brands.

    So you might want to check if people sending in their “interesting finds” aren’t actually self-promoting their own work…

  2. Above being said, I DO find the site nicely made and quite entertaining.

  3. I didn’t even know that youtube’s interface can look like that.

    On another note, one obsolete item is the record player, using a Technics 1200 (probably made in 2005). Obsolete? Really?

  4. why youtube…why not?

    youtube is where people go to watch video, so why not build a really cool video-based, microsite-like experience right into the platform?

    it feels about as “out of place” as if I was surfing the internet and came across a really cool looking site.

    good discussion. thanks for sharing swiss miss.

  5. How did they make this so interactive on youtube? I had no idea this was even possible! I think it looks great!

  6. @Hans Eich: The Technics 1210 MKII was released in 1978 and was produced until 2008. It is the longest produced electronic product ever.

  7. yeah, like alexandra said, it’s an iframe. you can basically do whatever you want in it, HTML, Flash, just video, contests, games, interactive branded stuff. the iframe can be as high as you need it to be, 10px or 2000px, completely variable. any videos you show are hosted on YT, but you (the brand) are responsible to host all the other content on it’s own server.

    but… this option is only available to brands and not to private users. and it will cost quite some money to activate it. the option is called a Premium Brand Channel.

    personally i don’t believe in the concept of Premium Brand Channels. true, users watch a megaton of videos every day on YT. but i have never ever heard someone say “oh, let’s show me everything else this particular brand has to offer and let me interact with the brand directly on youtube”. imho, YT is having serious trouble in selling Brand Channels to brands. that’s why they are running the contest to create a bunch of creative Channel examples to use in their showcase and bring the concept out there.

    and yes, i do work for an ad agency. but i personally believe, that brand communication has to look and behave (!) a lot different nowadays, than the classic push methods of branding disguised as entertainment.

  8. Many of the objects are not obsolete. The feather quill pen and ink is still used. I read from a scroll this morning written with a feather quill pen.

    The first fax machine was invented in 1843 by Alexander Bain. It did not make it into the main stream office machine until the 1980’s. It is not obsolete. I used one this morning.

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