Reject Group Grope

“Think about this: decisive, breakthrough creative decision-making is almost always made by one, two, possibly three minds working in unison, take it or leave it. Collective thinking usually leads to stalemate or worse. And the smarter the individuals in the group, the harder it is to nail the idea. Certainly in my experience as a mass communicator and cultural provocateur, I know this to be absolutely true: group thinking and decision-making results in group grope.”

Rule Nr.53 from Damn Good Advice (For People with Talent!), by legendary art director George Lois.

(via explore)

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