What would you do if you suddenly were given A LOT of money? The person behind we-are-lucky.com decided to pass on his/her good luck to others by giving away £1,000 every day. He/She (?) planned to give the money to complete strangers – someone different every time – and all he’d ask is that they’d do something positive with the cash, basically sharing the responsibility that came with it.
The person behind We Are Lucky seems genuinely concerned about how the project is perceived. The site is a sincere documentation of the memorable characters the person has encountered, the impact of the money and the remarkable stories collected along the way.