During the New York Gift Fair last weekend I met the lovely folks behind Fresh Threads, a modern twist on drawer fresheners, a clean, modern alternative to messy potpourri sachets.
Unlike other fresheners on the market, Fresh Threads is entirely a paper product, fully and easily recyclable. A clever perforation allows you to hang it virtually everywhere, without adding secondary materials like strings, cords or plastic hooks, which require additional processing at the time of recycling. It was designed with a clear intention to minimize waste by repurposing it and extending its life cycle after the scent has faded–please check out the hand-me-down page for some ideas.
Fresh Threads is designed in NYC and produced in the USA! Yay hooray!