The Story of Polaroid

This coming October, Princeton Architectural Press is publishing a new book titled Instant: The Story of Polaroid by Christopher Bonanos. It documents the story of visionary genius founder, Edwin Land, and how he grew Polaroid from a 1937 garage startup into a billion-dollar pop-culture phenomenon. Steve Jobs considered Land a personal hero and modeled Apple after Polaroid.

1 Comment leave a comment below

  1. Although there have been a number of good books written on Dr. Land, Chris’s should be one of the most memorable as it presents, through his affection and passion for Polaroid and its founder, the most intimate view of the company by an outsider. Having worked for both Dr. Land and Steve Jobs and having arranged their only meeting in Cambridge, I’ll say that Steve’s admiration of Land was not shared… and got to the point where he demanded that Steve stop comparing himself with Land.

Leave a Comment