“You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).”
– George Lois
So true! I’m trying to be more creative and less cautious.
I like this and I agree. You can, however, be a considerate creative.
To a point.. I’ve worked in the printing (offset) for years, and whereas the die cut, four spot pms color and 4 color process, with a blind emboss, spot varnish, business card on some extinct tree paper that is only available in from some remote locale in Asia during the third quarter moon may be “creative and different” its not feasible. I’ve seen too many “designers”, usually the ones who have those certificate degrees from some online school (if at all) be “creative” and make things that either are not cost effective or are just plain ol’ impossible to reproduce. Designers need to “think inside the box”… the box being reason!!!
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