When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with references to achievement (e.g., “this person has won an award for his work”), references to potential (e.g., “this person could win an award for his work”) appear to stimulate greater interest and processing, which can translate into more favorable reactions. This tendency creates a phenomenon whereby the potential to be good at something can be preferred over actually being good at that very same thing. We document this preference for potential in laboratory and field experiments, using targets ranging from athletes to comedians to graduate school applicants and measures ranging from salary allocations to online ad clicks to admission decisions.
Before Zaha Hadid and Daniel Libeskind built anything of significance, their reputation was mostly about their academic work, or in Zaha’s caes, proposed designs that didn’t win the competition.
Swissmiss is a design blog and studio run by Tina Roth Eisenberg. Besides swissmiss, she founded and runs CreativeMornings, TeuxDeux, Tattly and her coworking space called Studiomates.
Simple yet oh so true. :)
Feb 5th, 2013 / 10:46 am
You might find this counter-point of interest.
From an issue of the Journal of Personality and Social Psychology last year, (http://www.ncbi.nlm.nih.gov/pubmed/22775472) below is the abstract:
When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with references to achievement (e.g., “this person has won an award for his work”), references to potential (e.g., “this person could win an award for his work”) appear to stimulate greater interest and processing, which can translate into more favorable reactions. This tendency creates a phenomenon whereby the potential to be good at something can be preferred over actually being good at that very same thing. We document this preference for potential in laboratory and field experiments, using targets ranging from athletes to comedians to graduate school applicants and measures ranging from salary allocations to online ad clicks to admission decisions.
Feb 6th, 2013 / 4:44 pm
Not always.
Before Zaha Hadid and Daniel Libeskind built anything of significance, their reputation was mostly about their academic work, or in Zaha’s caes, proposed designs that didn’t win the competition.
Feb 6th, 2013 / 7:03 pm
Great quote. But…. looks like it might be mis-attributed to Ford?
Feb 7th, 2013 / 2:18 am
See sources: http://www.barrypopik.com/index.php/new_york_city/entry/you_cant_build_a_reputation_on_what_you_are_going_to_do/
Feb 7th, 2013 / 2:18 am
Dave: A very good point, but I think there is a distinction to be made between “potential” and “reputation.”
Feb 7th, 2013 / 7:09 am
This truly answered my challenge, thank you!
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Apr 9th, 2013 / 11:56 pm