Learning to See

“Learning to design is, first of all, learning to see. Designers see more, and more precisely. This is a blessing and a curse — once we have learned to see design, both good and bad, we cannot un-see. The downside is that the more you learn to see, the more you lose your ‘common’ eye, the eye you design for. This can be frustrating for us designers when we work for a customer with a bad eye and strong opinions. But this is no justification for designer arrogance or eye-rolling. Part of our job is to make the invisible visible, to clearly express what we see, feel and do. You can‘t expect to sell what you can’t explain.”

Learning to See, by Oliver Reichenstein

14 Comments leave a comment below

  1. I absolutely love your short paragraph on the Designer’s job to “See” what “could” be best for their clients. It was so to the point in its short description, I wouldn’t change one word :-)

  2. Reading the half oft it I thought about Oliver Reichenstein. He gave a talk at UX Munich last friday.

    He said excellent designers wear monocles. One sharp eye you need to see the world as a designer, one fuzzy eye to see the world as a normal person and to find problems in certain things.

    And then I was suprised that the quote was from him. He gave one of the best talks I listened to.

  3. Great quote. And, interestingly application and parallel to our use of the word “design” as it relates to “purpose, planning, or intention that exists” behind an action or invention with an individual, group, team, system or organization.

  4. I see a smart quote instead of an apostrophe on “can‘t expect”… D:

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