Intention

Apple explaining their evolving design philosophy. Beautiful.

(via Laughing Squid)

8 Comments leave a comment below

  1. Hmmm… is that a grocer’s apostrophe there?

  2. very cool!

  3. Nice.

  4. nice video but maybe they should address the fact that their products are not sustainable. honestly, you can’t change the battery on anything??

  5. @Lisa…you have to keep in mind that they are a business and are in it to make a profit. They want you to buy a new phone every few years.

  6. Lisa and Justin,

    I WANT to buy a phone every few years.

  7. Interested in your thoughts of iOS 7 and OS X.9 Maverick.

    I see some resemblance with the cleanness of ToDo for instance

  8. All design tasks (thats more or less every task worth doing as a human) should be defined this way.

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