Ogilvy’s Principles of Creative Management

“The best way to “install a generator” in a man is to give him the greatest possible responsibility. Treat your subordinates as grown-ups — and they will grow up. Help them when they are in difficulty. Be affectionate and human, not cold and impersonal.”
- David Ogilvy

From Maria’s wonderful post on David Ogilvy’s Principles of Creative Management

2 Comments leave a comment below

  1. I really think this is the absolute highest dictum of management and so few people put it into practice.

  2. Something that is so rare to see in the corporate world…

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