(Also, notice, you can now embedd Instagram photos and videos!)
Yep. I love the way how the typography spreads in between/avoids the gutter.
A Taiwanese photographer did something similar with photographs. All photographs are printed across the gutter in such a way that the most compelling part of the image lies in between the gap created by the glued binding of the pages, making any faces or facial impressions invisible: http://www.getaddictedto.com/in-between-the-deepest-spot-in-memory
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